Manager, Digital Marketing
Best Western Hotels & Resorts International Headquarters Oct 2024- Present
- Oversees a team of Digital Marketing Specialists, supporting 2,400+ North American hotels in optimizing digital marketing performance.
- Resolves escalated issues promptly and professionally while fostering strong relationships with owners and stakeholders.
- Drives strategy across SEO, metasearch, paid search, social media, and AI-driven content creation; early testing saw an increase in online bookings by 7% in the first month.
- Monitors KPIs using Salesforce and Adobe Analytics to gain insights and strategize initiatives to increase online visibility, engagement, and revenue.
- Develops and implements content strategies, processes, and training programs to ensure consistency and efficiency.
- Collaborates cross-functionally to align marketing initiatives with business objectives, elevate brand perception, drive revenue, and grow customer loyalty.
Associate Program Manager
Best Western Hotels & Resorts International Headquarters Mar 2022- Oct 2024
- Offer support to the 2,400 properties in North America along with the international affiliate offices on their needs to run and market the Best Western Rewards program
- Present the rewards program to General Managers and Voting Members every month for their mandatory in-person training at Best Western's World Headquarters
- Best Western Rewards liaison for internal North America teams such as the seven District Support teams, Marketing Activation Team, Hotel Sales Optimization Team, and Education and Training team
- Write weekly articles for Best Western News Now, a weekly internal company newsletter with an audience of over 7,000 people
- Create and present monthly presentations, monitor online forum chatter and coordinate guest speakers for the BWR Star program and it's +1,000 members
- Create and maintain internal BWR training online courses available to hotel staff on the company's internal training platform using Rise360
- Review and edit Best Western Rewards related content on guest-facing and internal content and marketing materials such as newsletters, presentations, articles, and collateral
- Manage college intern responsibilities and tasks during their time in office and working remote
Marketing Specialist
Best Western Hotels & Resorts International Headquarters Jul 2021- Mar 2022
- Supported over 140 Best Western's SureStay brand hotels across North America by identifying and implementing social media opportunities to help increase their digital marketing presence
- Improved hotel’s organic search position by reviewing hotel content and identifying keyword opportunities
- Orchestrated and lead internal new team member training with other BW departments
- Served as the day-today contact for, and fostered relationships with, SureStay Franchisees and partners
- Supported Best Western e-Commerce initiatives by providing answers to members’ questions regarding virtual tours, photos and other important details about how to best optimize Bestwestern.com to drive revenue to their hotel
Marketing Activation Consultant
Best Western Hotels & Resorts International Headquarters Oct 2020- Jul 2021
- Support over 200 plus member hotels by identifying and implementing social media opportunities to help increase their digital marketing presence.
- Improve hotels’ organic search position by reviewing hotel content and identifying keyword opportunities.
- Serve as the day-to-day contact for, and foster relationships with, member hotels and partners.
- Support Best Western E-Commerce initiatives by providing answers to members’ questions regarding virtual tours, photos and other important details about how to best optimize Bestwestern.com to drive revenue to their hotel.
Marketing Operations Intern
PureFlix Jul-Oct 2020
- Reported directly to Email Marketing Director
- Helped expand email list segmentation and connections
- Tracked and recorded performance of the various email campaigns and identified any trends which occurred and offered suggestions for optimization. See Portfolio
- Implemented email content messaging, communication frequency, and creative processes
- Assisted in marketing and advertising web promotional activities and initiatives
- On-going evaluation of email market trends; competitor analysis. See Portfolio
- Researched and collected email performance and competitor data. See Portfolio
Marketing Activation Consultant
Best Western Hotels & Resorts International Headquarters Dec 2019- Mar 2020
- Supported over 200 plus member hotels by identifying and implementing social media opportunities to help increase their digital marketing presence.
- Improved hotels’ organic search position by reviewing hotel content and identifying keyword opportunities.
- Served as the day-to-day contact for, and foster relationships with, member hotels and partners.
- Supported Best Western E-Commerce initiatives by providing answers to members’ questions regarding virtual tours, photos and other important details about how to best optimize Bestwestern.com to drive revenue to their hotel.